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Community Prevention Initiative (CPI)

Home / Publications / Social Norms Theory

January 1, 2005

Social Norms Theory

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bSeries: Prevention Tactics Vol. 8, Iss. 9 Topic: Community Norms

This Tactic focuses on the social norms approach to prevention of alcohol and drug abuse. We explore the underlying theory of social norms based prevention strategies, research that has documented common misperceptions on alcohol and drug use, a case study of a successful social norms program at a college campus, guidelines for successful application of social norms strategies, and various resources that can be used to implement a social norms program.

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