Environmental prevention is a systems approach designed to change structures and community norms that facilitate underage and hazardous drinking. This publication provides an overview of research on environmental prevention, discusses the key elements of an environmental prevention model, and provides > read more
Media advocacy is the strategic use of media to gain public and policymaker support for policy goals. Media advocacy also contributes to community norms change. This paper describes these key concepts in media advocacy, how media advocacy fits in the > read more
This Tactic explains how community norms change, how ideas are initially championed by a small, innovative, and persistent group until slowly the idea takes hold. Slowly, the idea hits a critical mass and acceptance becomes the norm and “laggards” are > read more
This Tactic focuses on the social norms approach to prevention of alcohol and drug abuse. We explore the underlying theory of social norms based prevention strategies, research that has documented common misperceptions on alcohol and drug use, a case study > read more
The thought of launching a community-based alcohol prevention initiative can be daunting. In the early stages of planning, it may help to look at how other comprehensive prevention projects have approached their communities, and how they developed their specific intervention > read more
While leaders all agree that alcohol use and abuse among youth is a significant problem, they have not agreed on a solution. One promising method that has shown successful reductions in alcohol use and abuse is the Social Norms Marketing > read more
An environmental prevention model includes strategic use of data, community organizing, policy and media advocacy, and enforcement to bring about long-lasting change. Data are used to identify the problem, develop strategy, plan, and monitor progress. Community organizing ensures that community > read more
Local policy panels are powerful tools to assist California communities in addressing alcohol and other drug-related problems, such as youth access to alcohol. Policy panels also serve to mobilize new community organizations and leadership in the service of progressive prevention > read more
Many in the prevention field agree that reducing youth access to alcohol is an essential strategy. A student survey showed that thirty percent of youth drink at home with their parents’ permission. These kinds of statistics have motivated prevention advocates > read more
It used to be easy to gather community support to protest an offensive ad campaign, but how do you counteract the new marketing trend of “real life experiences”? How do you counteract traveling, alcohol-industry produced, one-time events? We need to > read more