Many in the prevention field agree that reducing youth access to alcohol is an essential strategy. A student survey showed that thirty percent of youth drink at home with their parents’ permission. These kinds of statistics have motivated prevention advocates > read more
It used to be easy to gather community support to protest an offensive ad campaign, but how do you counteract the new marketing trend of “real life experiences”? How do you counteract traveling, alcohol-industry produced, one-time events? We need to > read more
Cinco de Mayo celebrations have been increasingly infested with violence, crime, underage drinking, increased DUI citations and other problems caused, in part, by heavy alcohol consumption and inappropriate advertising targeted toward Latinos. The good news is that there is a > read more
Today most prevention efforts regarding drug use are aimed at marijuana, alcohol, amphetamines, and ecstasy. But there is another class of drugs given less attention and gaining in popularity: performance enhancing drugs (PEDs). PEDs are being used at the professional > read more
The findings reported here use information on the relative effectiveness of 46 study programs in preventing substance use among participating youth relative to comparison youth within each site, and presents detailed information on the prevention strategies delivered to participating youth > read more
San Diego area institutions of higher learning have joined with government agencies in an unprecedented regional effort to reduce underage and binge drinking among college students. The San Diego County “College Presidents’ Forum on Underage and Binge Drinking” has undertaken > read more
How do the lives of girls and young women differ from those of boys and young men? What alcohol and other drug prevention strategies have been found to be especially effective with girls and young women? What kinds of prevention > read more
Older people are less likely to abuse substances, except perhaps prescription psychoactive medications. However, aging bodies are more susceptible to the effects of alcohol and other drugs. Very few treatment programs or public health initiatives are directed at older populations, > read more
Prevention activists and organizations can utilize media literacy techniques to counter industry propaganda, reframing alcohol ads to communicate the reality-based negative consequences associated with alcohol such as drunk driving, crime and violence, health problems, and abuse.